Cosmetic treatments

In light of recent updates from the TGA, cosmetic businesses are now required to refrain from explicitly mentioning the specific treatments offered, along with any associated pricing details or showcasing before and after photos. This directive, directly from the TGA, necessitates a shift in our marketing approach.

For further details, we encourage scheduling a consultation. Rest assured, our in-clinic services remain unchanged; however, there are adjustments to our social media advertising practices.

"The Therapeutic Goods Administration (TGA) has updated its guidance on advertising cosmetic injectables to ensure advertising rules are applied consistently across all industries that deal with therapeutic goods.

Historically, the TGA has allowed indirect references to prescription medicines to be referenced in advertisements related to cosmetic health services. This was allowed only in the context of promoting the service and only by using generic non-product specific terms such as ‘wrinkle reducing injections.’ Express references to products or ingredients themselves, such as ‘Botox’ or ‘botulinum toxin’, were not permitted. The TGA considered this a pragmatic approach which would allow cosmetic clinics who offered these services to differentiate themselves from those that did not.

Recently, the TGA has observed that clinics and health services in other industry areas are advertising the availability of prescription medicines, usually by referring to a class of goods (for example ‘weight loss injections’, ‘medicinal cannabis’ or ‘nicotine vaping products’). The TGA has interpreted that promoting a health service in this way is also an advertisement for a therapeutic good that refers to prescription medicines, which is unlawful. 

To resolve any inconsistency in interpretation across industry areas, the TGA no longer permits references to terms such as ‘wrinkle reducing injections’ where those terms would result in a reasonable consumer understanding the intention of the content is to promote the use or supply of a prescription medicine."

Sourced directly from "Referring to cosmetic injectables in advertising"- TGA 2024

https://www.tga.gov.au/news/media-releases/referring-cosmetic-injectables-advertising